ALLAN KELLY
location 28.5143° S, 153.5297° E

With over 14 years of experience working with major networks and studios, I specialise in delivering high-quality motion design, and creative content.

From concept to final execution, I bring expertise in both traditional workflows—using Adobe Creative Suite and Maxon Cinema 4D — and cutting-edge AI-driven processes with tools like MidJourney and Runway/Higgsfield/Kling for enhanced efficiency.

I thrive both as an independent creator and as part of a team, offering art direction and guidance to ensure a seamless, polished result. My goal is to blend creativity with innovation, crafting motion graphics that stand out and elevate the storytelling experience.

Contact:

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01 MOTION DESIGN Showreel 

I’m a self-taught Designer and Art Director, passionate about creating designs that extend the story and bridge the gap between product and audience.

Whether it’s for TV, commercials, or digital platforms, this has been a long-standing passion of mine.

This is a compilation of my work, created using traditional techniques.
2010-2018
After Effects
Cinema 4D






02 genAI Showreel 

With the rapid evolution of AI-driven tools, the creative process is shifting, opening new possibilities for efficiency and innovation. 

I’ve been exploring genAI tools for a while now, and here’s a snippet of some of my latest work, blending traditional techniques with cutting-edge AI solutions. 
2025
Midjourney
Photoshop
Runway
Kling




03 Sky News 2023 

In 2023, I was asked to refresh the on-air look for all news openers and give them a modern update.

It was a mammoth project, covering every news show throughout the day—designed and developed entirely in-house at Sky.

04 Art Direction and Set Design
 
Broadcast Set Design is the art of crafting visually compelling and functional environments for television and live events. With 10 years of experience, I have worked on some of the biggest sports and news campaigns, designing graphics for various formats and outputs while providing art direction and creative guidance.

I take pride in overseeing the entire process—from concept to execution—ensuring seamless integration of branding, lighting, and digital innovation. 

By combining traditional set design with cutting-edge technology like AR and LED displays, I create immersive broadcast experiences that captivate audiences and elevate storytelling. 2016-2025





05 Fox Sports Australia - League Life

In 2018, Fox Sports decided to refresh League Life and take the show in a new direction. I teamed up with Brian Stone, who led the creative, to redesign the entire production package. This included a new opener, updated logo, and two types of promos — a generic version and a special guest edition — to support the visual side of the launch campaign.

The result was the 2018 edition of League Life, which brought a stronger sense of character to the show through a clean, modern, and minimalist design approach.

This overview showcases all the elements created for the redesign and the 2018 launch campaign. 

My Role: Design and Animation






06 WEATHER OPENER

Opener for Sky News Australia 2023

Role:
Direction, Design and animation.




07 ACUVUE TVC

Eden Creative Media 
Role: Direction, Design and Animation.

Character animation: Lluís Sánchez  



08  Fox Sports - NRL 2018 Rebrand

As part of the 2018 Channel Brand alignment for Fox Sports and Fox League on Australian subscription TV, my role was to develop a 3D visual style that elevated the brand while staying true to the original 2D designs and overall Fox League aesthetic.

The result was a fully integrated, premium look that enhanced production value across the board — from promos and Vizrt graphics to production packages and digital content — as part of the launch campaign.

Client: Fox Sports Australia
Role: 3D Design / Animation
2025